What inspired your business, Mini Bloom?
Mini Bloom was created selfishly at first—I wanted a stable, natural product I could use on my newborn that I didn’t have to whip up in my kitchen daily before bath time. Since beauty is widely self-regulated and I needed a line I could trust, I spent the last three years meticulously working through the formulation, testing, and certification processes to create the purest, most skin-friendly products for babies and mamas. Mini Bloom has been my longest pregnancy to date!
What sets Mini Bloom apart from other clean baby care brands?
Mini Bloom is committed to offering high-quality, hypoallergenic, nourishing, essential skin products for babies, little ones, and mamas. Inspired by the science of plant-based botanicals, we offer pure and gentle products that are dermatologist-tested and mother-approved—all while remaining free of harsh ingredients and artificial chemicals. Sustainability is also a huge aspect of Mini Bloom’s DNA, so we ensure that our entire ecosystem is earth-friendly from the second we begin to formulate to when the product’s in your hands… or rather, on your body!
In addition, we work off of the EU regulatory system, which holds the highest standards in product safety and holds various certifications (including NSF and USDA Organic certifications) so parents can feel safe bringing Mini Bloom products into the home. As working mothers ourselves, we want to take the stress and research off your plate with our non-toxic, skin-safe formulas so parents can spend more time with their little ones.
What products do you recommend from your line that help with eczema in babies or babies with extra sensitive skin?
While all Mini Bloom products are safe enough to use on eczematic and sensitive skin, I particularly want to call out our Fresh N’ Clean 2-in-1 Body and Hair Wash. It’s so gentle yet hydrating—I truly think it’s a perfect multitasker for delicate skin!
Do you see Mini Bloom expanding its women’s collection?
Absolutely! Our goal is to support women in their journey through parenthood while still supporting the needs of babies, tots, and children. Spoiler alert: we’re working on something new for our pregnant mamas with much more coming down the pipeline, so stay tuned!
Tell us about some of your favourite ingredients used within Mini Bloom?
I love all of them for various reasons! Plus, there isn’t a single “miracle” ingredient that can tackle everything, so it’s hard to choose just one. With that said, some of my favorites include:
- Calendula Flower Extract: Found in our Hallelujah Nipple Balm, it’s packed with antioxidants and provides soothing and calming benefits for the skin.
- Sunflower Seed Oil: Also found in our Hallelujah Nipple Balm, it hydrates the skin, enhances skin barrier function, and also helps to protect against sun damage and other environmental stressors thanks to its rich nutrient profile with Vitamin E and Omega-9 fatty acids.
- Hydrolyzed Quinoa: I love this protein-rich ingredient! Found in Knots Be Gone, it penetrates the hair shaft for powerful protection and major moisture retention.
How has motherhood changed your daily routine as a career woman?
I’ve always been very career-oriented and never saw my roles and responsibilities as being just a part of my “job.” And while that didn’t change much after having my two kids, my schedule sure did!
I break up my day in a way so I can balance the two: I get up at 5 a.m., scan emails, make the kids’ lunches, and get breakfast ready. If I’m not at the gym at 6 a.m., I’ll continue to catch up on emails and work projects before taking the kids to school, which I love. From there, I cram everything I can into my workday, as I have a hard cutoff time by 4 p.m. to spend the rest of the day with my kids and be free of distractions.
That said, having kids forced me to be laser-focused on time management. While there’s no perfection in the day-to-day grind, setting clear boundaries for myself has allowed me to be a hands-on, involved mother while still making progress on my (many!) career goals.
What is one thing you didn’t expect when you were pregnant?
I was most surprised to experience an aversion to certain foods and smells!
What are your daily affirmations?
My affirmations change often, but my current ones are:
- I have the power to create change.
- I’m in charge of my life, and no one will dictate my path other than me.
- I can do anything I put my mind to.
- I’m blessed with amazing family and friends.
- I’m free to create the life I desire.
Lastly, who is your Mother Muse?
I’m fortunate enough to say I have too many to name possibly! I’m so grateful to be surrounded by so many incredible mothers in my life—family, friends, mentors—and I continue to learn from and grow with every one of them.
About Mini Bloom
The best things in life should be pure and gentle, from splish-splashing (and lots of laughing) to the products your baby needs for soft, smooth, and soothed skin. We’re inspired by the remedies of Mother Nature and the science of plant-based botanicals to calm your baby’s skin while also caring for the planet.
As parents and caretakers, we must practice what we preach to our little ones. From seed to skin, Mini Bloom offers only the most effective, safest ingredients for your baby and the earth.
We only formulate baby care products that are
- Plant-based, natural, and organic
- 100% non-toxic
- dermatologist-developed, tested, and approved
- certified cruelty-free
Innovation Meets Care + Consideration
Our commitment to squeaky clean standards, full transparency, and heightened accountability set us apart from the rest.
We’ll never let you sweat the small stuff—especially these nasties that can cause irritation and even greater harm with long-term exposure:
- mineral oil
- artificial dyes
- synthetic fragrances
- harsh chemicals
Simply put, we adopt the best of nature without causing harm to it or to your baby’s delicate skin.
Our Commitment To Eco-Conscious Materials
Everything we do and make is brought to life with the safety of babies, families, and the environment in mind. And from product innovation to supply chain consideration, sustainability is the name of the Mini Bloom game.
The earth’s resources are not limitless. We do our best day by day so your little ones have a brighter future awaiting them. We’ve looked far and wide to find great supply chain partners to mitigate our overall carbon footprint.
- Our packaging is made of 80% recycled materials.
- Our shippers are made of 100% recycled materials.
- Our mailers are made of 100% recycled materials.
- Our padding is made of 100% recycled materials.
- Our paper is made of 100% FSC-certified paper.
The cherry on top? They’re all 100% recyclable.
Root To Rise
We teach our little ones to be good to themselves, to others, and to the world. One lesson we find essential to share is that it’s nice not only to take but also give back.
That’s why we partnered with the non-profit organization One Tree Planted. With each Mini Bloom purchase, a tree will be planted to help restore forests, promote biodiversity, and allow greenery to sustain and support us for years to come. When you plant the seeds of change, magical things can happen.