Brand Muse: Jem + Bea


Our Story

Multi-award winning luxury accessories brand Jem + Bea was launched in 2015 by friends Dominique Hughes and Rebecca Da Silva Lima. Unable to find a desirable changing bag on the market when looking for themselves, they set about creating a collection that was both covetable and practical for stylish mothers.

Before launching Jem + Bea, Rebecca designed for Mulberry, Anya Hindmarch and Burberry and Dominique, who has a serious handbag obsession, came from a law background, which gave them the perfect platform to start the brand.

In keeping with the first style that was brought to market – the now iconic Jemima Bag – each new bag is designed to be modern, fashion-led and luxurious, offering something different, such as a mini clutch, a fresh colour way or a hands-free option. As a wardrobe staple, Dominique and Rebecca believe bags are an indispensable part of your style, identity and personality, so why should a changing bag be any different?

Every season new collections are designed and crafted in premium leathers and materials that they have lovingly hand-picked. Functional details are cleverly worked into the brand’s designs, to create beautiful bags that are durable enough to stand up to the rigours of daily life with a baby.

Baby changing bags. Redefined.

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Having a baby brings you joy, laughter and a healthy dose of chaos! Suddenly leaving the house can feel like packing to go on holiday but that doesn’t mean you can’t do it in style. Here at JEM + BEA we have created modern and luxurious changing bags that will make you look and feel great whilst having a pocket and a place for everything.


Meet Jem + Bea the label that has redefined the diaper bag

I remember when I first had my daughter I saved my pennies for a diaper bag that was semi-cool and after saving up a lot of my money and purchasing my very first diaper bag it still looked just like a diaper bag.

I understand these bags are catered to our littles but, if it’s something I am going to have with me on the go constantly I want it to compliment who I am.

Jem + Bea offers the persona of every kind of women whether you are the intellectual, the explorer, the stylist, or a simple kinda gal they have a diaper bag for you.

The best part of it all is mothers can enjoy a diaper bag catered to who they are without sacrificing the interior needs for our little ones.

Editor Picks

Below are the two diaper bags I personally own from Jem + Bea and they have not disappointed me. Besides, getting complimented on them day in and day out by women. They provide everything I need for my daughter from a thermo-insulated bottle pocket and more.

Click the image to shop

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Happy shopping Jem + Bea

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