The French Know Best—and Paris Label Josefina is Changing The Way we Diaper Bag


It’s the age old saying ‘having a baby changes your life’ but does it need to change our style choices? For most of us the answer is yes. We are often faced choosing between design and functionality; but recently the wave of well-dressed new mothers have been making themselves known and deciding to create their own brands that compliment a mothers needs with style and practicality.

France Lamy Herbeau and Angela Esteban Librero founders of Josefina are two of those women. 


With the desire to provide a new concept: an effortless, versatile and contemporary diaper bag for transitioning from mom on duty to mom off duty. Josefina handbags are discreet with a lot of space for your baby’s needs and yours. The Paris brand prides itself in quality craftsmanship by the best artisans in Spain. The result is a solid leather bag with a mate finish that provides a sophisticated, natural and unique appearance to each piece. The leather has a soft touch and a delicate scent. Metals have light gold finishing. When your Josefina bag arrives it is beautifully wrapped making it a special experience.

Besides the style and practicality of Josefina the brand also offers monogramming by a Parisian Atelier allowing you to turn your bag into a unique piece with the personalization. Once they receive the order, a Josefina team member will contact you in order to help you choose the colour and the font for the monogramming. This extra care is refreshing and almost uncommon in the world of online shopping. 


Mother Muse Shereen wears the Josefina backpack in ‘Old Pink’ an elegant, feminine and a multi-purpose backpack. Which can be worn as a shoulder bag (bucket bag) thanks to the hidden shoulder strap.

Mother Muse Inga wears the Josefina ‘Grey’ large  the recommended size for mothers with new babies that travel with more than the essentials (change of clothes, toys, small blanket etc.).


Explore Josefina

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